Brandchannel – December 12, 2017
Alcohol has long been a way to augment reality, but now tech leaps in package design are letting consumers augment their realities before they even twist off the cap. As consumer goods brands strive for visibility, innovation and buzz, Norwegian tech company Thinfilm is becoming the go-to provider for making FMCG part of the Internet of Things.
ThinFilm’s breakthroughs allow tiny electronic chips to be printed on thin, flexible stainless steel surfaces, creating smart labels and smart packaging. Recent Thinfilm projects include Diageo’s Johnnie Walker smart bottle; smart hangtags for Coronado Brewing Co. and Kilchoman’s flagship whiskies, Machir Bay and Sanaig; and partnering with Davos Brands on “smart” Astral Tequila bottles featuring branded content from Jonathan Goldsmith, aka “The Most Interesting Man in The World.”