Thinfilm’s CNECT™ Cloud Platform allows companies and brands to engage consumers with timely and contextual content through the simple tap of a smartphone. This opt-in, high-intent interaction facilitates the instant and direct connection between consumers and products, effectively bridging the gap between the physical and digital worlds.
Brands, agencies, and companies use the CNECT Cloud Platform to:
Make physical products ‘smart’ and connect them to the digital world
Tapping intelligent products with a smartphone facilitates a direct connection between brands and customers, effectively removing intermediary search engines, social platforms and online marketplaces from the conversation.
Deliver compelling and targeted mobile marketing experiences
Create, launch and dynamically manage consumer-focused content and experiences based on tap sequence, time, geographic location, and other rules-based criteria.
Analyze tap activity and related data to gain meaningful and actionable consumer insights
Understanding who tapped, what they tapped, when they tapped, where they tapped – and their subsequent actions – provides critical consumer insight to improve KPIs and drive business success.
CNECT Cloud Platform Functionality
Product & Tag Manager
Associate uniquely identifiable tags to individual products and program destination URLs
Remotely manage tag info and dynamically revise destination URLs
Use the CNECT Android app to quickly configure tags and products
Group or move tags according to campaigns and content
Execute quick searches for tags and products
Add tag ID, device ID, and UTM marketing parameters to the destination URLs
Experience Builder (Context Driven)
Tap Sequence – Deliver different content and experiences for the initial, and all subsequent, smartphone taps in a sequence
Time – Deliver different content and experiences according to when the smartphone tap occurs
Geography – Deliver different content and experiences based on the geographic location in which a smartphone tap takes place
Tap Activity Analysis
View tap events recorded and displayed on a map
Drill down on tap events by product name, source, tag ID, tag state, date, time, and geography
Search for a specific tap event based on product, country, keywords
Investigate tap clusters on map
Research tap history based on predefined or customizable time windows
Analyze tap activity by country, product, and/or campaign
